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Dr. Nurul Syazana Hishamuddin, PhD

Position: Senior Lecturer
Contact: syazana@uum.edu.my

Areas of Expertise:

  • Online Food Delivery
  • Foodservice Business
  • Food Vendor
  • Information technology
  • Mixed Method

Research Interests:

  • Online of delivery's strategy
  • Strategy in Hospitality Management including food vendor
  • Technology acceptance among consumer and supplier
  • Retailing in hospitality industry
  • Digital marketing