Dr. Nurul Syazana Hishamuddin, PhD
Position: Senior Lecturer
Contact: syazana@uum.edu.my
Areas of Expertise:
- Online Food Delivery
- Foodservice Business
- Food Vendor
- Information technology
- Mixed Method
Research Interests:
- Online of delivery's strategy
- Strategy in Hospitality Management including food vendor
- Technology acceptance among consumer and supplier
- Retailing in hospitality industry
- Digital marketing