Dr. Basri Rashid, PhD
Position: Associate Professor
Contact: basri@uum.edu.my
Areas of Expertise:
- Hospitality Services
- Service Evaluation
- Destination Management
- Hospitality Training
Research Interests:
- Customer Relationship Management (CRM): Investigating the impact of CRM on hotel performance and customer satisfaction.
- Service Quality: Evaluating service quality in the hospitality industry and its effect on customer experiences.
- Destination Attributes: Studying the perceived attributes of tourism destinations and their influence on tourist behavior.
- Hospitality Training: Developing effective training programs for hospitality professionals.
Dr. Jasmine Zea Raziah Radha Rashid-Radha, PhD
Position: Senior Lecturer,
Contact : jasmine@uum.edu.my
Areas of Expertise:
- Backpacker Tourism
- Consumer Behaviour
- Services Marketing
Research Interests:
- Backpacker Tourism: Investigating the behaviors and experiences of backpacker tourists.
- Consumer Behaviour: Understanding how consumers make decisions in the tourism and hospitality sectors.
- Services Marketing: Exploring the marketing strategies and service quality in hospitality and tourism.
Dr. Eshaby Mustafa
Position: Senior Lecturer
Contact : eshaby@uum.edu.my
Areas of Expertise:
Food Management
Hospitality Management
Hotel Operations
Service Operations Management
Consumer Behavior in Food and Beverage
Research Interests:
Food Management: Exploring efficient food management practices in the hospitality industry.
Hospitality Management: Studying the operational aspects of hospitality businesses.
Hotel Operations: Investigating best practices in front office, housekeeping, and banquet management.
Service Operations Management: Enhancing service quality and operational efficiency in hospitality.
Consumer Behavior: Understanding consumer preferences and behaviors in food and beverage services.
Dr. Roshita Abdul Razak, PhD
Position: Senior Lecturer
Contact: roshita@uum.edu.my
Areas of Expertise:
- Hospitality Management
- Human Resource Management in Hospitality
- Hospitality Education
- Hospitality Operation Management
Research Interests:
- Hospitality Management Competencies: Identifying essential skills required by hospitality graduates.
- Human Resource Management: Exploring effective HR practices in the hospitality industry.
- Hospitality Education: Enhancing educational programs to better prepare students for the hospitality sector.
- Service Quality: Evaluating and improving service quality in hospitality operations.