Dr. Basri Rashid
Position: Associate Professor
Contact: basri@uum.edu.my
Areas of Expertise:
- Hospitality Services
- Service Evaluation
- Destination Management
- Hospitality Training
Research Interests:
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Customer Relationship Management (CRM): Investigating the impact of CRM on hotel performance and customer satisfaction.
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Service Quality: Evaluating service quality in the hospitality industry and its effect on customer experiences.
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Destination Attributes: Studying the perceived attributes of tourism destinations and their influence on tourist behavior.
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Hospitality Training: Developing effective training programs for hospitality professionals.
Mr. Muharis Mohamed
Position: Senior Lecturer
Contact: muharis@uum.edu.my
Areas of Expertise:
- Hospitality and Foodservice Management
- Green Marketing
- Consumer Behavior
Research Interests:
- Green Marketing: Examining the impact of green marketing tools on consumer behavior, particularly in the tourism and hospitality sectors.
- Consumer Behavior: Understanding the factors that influence purchasing decisions in hospitality and foodservice.
- Sustainable Tourism: Investigating practices that promote sustainability in tourism and hospitality.
Dr. Noor Amalina Mat Yusof
Position: Senior Lecturer
Contact: nooramalina@uum.edu.my
Areas of Expertise:
Hospitality Management
Halal Hospitality
Food and Hospitality Services
Research Interests:
Halal Hospitality: Developing frameworks and policies for Muslim-friendly hospitality services.
Service Quality: Evaluating service quality in hospitality and its impact on customer satisfaction.
Green Marketing: Investigating customer expectations and perceptions of green marketing in hotels.