Dr. Rozila Ahmad
Position: Associate Professor
Contact : rozila@uum.edu.my
Areas of Expertise:
Hospitality Management
Service Quality
Human Resource Management in Hospitality
Organizational Commitment
Research Interests:
Service Quality: Evaluating service quality in the hospitality industry and its impact on customer satisfaction.
Human Resource Practices: Investigating effective HR practices and their influence on organizational commitment.
Hospitality Management: Studying operational and strategic aspects of hospitality businesses.
Organizational Commitment: Exploring factors that contribute to employee commitment in the hospitality sector.
Dr. Muhammad Fauzi Mokhtar
Position: Senior Lecturer
Contact: mdfauzi@uum.edu.my
Areas of Expertise:
- Hospitality and Foodservice Management
Research Interests:
- Hospitality Management
- Tourism Management
Mr. Muharis Mohamed
Position: Senior Lecturer
Contact: muharis@uum.edu.my
Areas of Expertise:
- Hospitality and Foodservice Management
- Green Marketing
- Consumer Behavior
Research Interests:
- Green Marketing: Examining the impact of green marketing tools on consumer behavior, particularly in the tourism and hospitality sectors.
- Consumer Behavior: Understanding the factors that influence purchasing decisions in hospitality and foodservice.
- Sustainable Tourism: Investigating practices that promote sustainability in tourism and hospitality.