Master of Tourism Management (Coursework)

The Master in Tourism Management (Coursework) at Universiti Utara Malaysia (UUM) provides comprehensive training in tourism management. The program requires students to complete at least 41 credit hours, including core courses, elective courses, and a research project. Key areas of study include:

  • Core Courses: Sustainable Tourism Business, Destination Marketing Management, Tourism Policy, Planning and Development Analysis, Heritage Tourism Management, and more.
  • Elective Courses: Options such as Managing Natural Resources in Tourism, Event Management in Sport and Recreation, Festivals and Special Event Management, and Health and Wellness Tourism Management.
  • Research Project: A project paper to apply and demonstrate the knowledge gained.
Study Options

Full Time
Part Time

Study Programme

1-2 years

Intake Month

February and September

Dissertation

3 months

Core Courses (32 credit hours)
GMUL5063 Ethics, Law and Corporate Social Responsibility
GHHZ5064 Tourism and Hospitality Research Methodology
GHHZ5013 Sustainable Tourism Business
GHHZ5023 Destination Marketing Management
GHZZ5043 Leadership and Entrepreneurship in Tourism
GHHZ5054 Tourism Policy, Planning and Development Analysis
GHPP5063 Heritage Tourism Management
GHHZ5073 Seminar in Emerging Issues in Tourism
GHHZ5123 Community-Based Tourism
GHHZ5233 Strategic Event Management

Elective Courses (3 credit hours)
Choose any ONE (1) course from the list below:

GHHZ5113 Managing Natural Resources in Tourism
GHHZ5213 Event Management in Spot and Recreation
GHHZ5223 Festivals and Special Event Management
GHHZ5133 Health and Wellness Tourism Management
GHZZ5033 Corporate Event Management

Research Paper (6 credit hours)
GHHZ6996 Project Paper


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