The Bachelor of Tourism Management (Hons) at Universiti Utara Malaysia (UUM) is designed to equip students with the knowledge and skills needed for a successful career in the tourism industry. The program focuses on several key areas:

• Sustainable Tourism: Students learn about eco-friendly practices and how to promote responsible travel that benefits both the environment and local communities.
• Destination Management: This area covers strategies for enhancing visitor experiences while preserving the cultural and natural integrity of destinations.
• Cultural Heritage: The program emphasizes the importance of preserving and promoting cultural assets, ensuring that tourism development respects and celebrates local traditions and history.