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Assoc. Prof. Dr. Hamimi Omar

Contact:
hamimi@uum.edu.my

Areas of Expertise:

  • Heritage Tourism Management
  • Cultural Tourism
  • Sustainable Tourism Development
  • Tourism Policy and Planning
  • Hospitality Management

Research Interests:

  • Heritage Tourism:
  • Cultural Tourism
  • Sustainable Tourism Development
  • Tourism Policy
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Dr. Norhanim Abdul Razak

Position: Senior Lecturer
Contact: norhanim@uum.edu.my

Areas of Expertise:

  • Tourism Representation
  • Destination Marketing
  • Cultural Heritage Tourism

Research Interests:

  • Mythology and Cultural Heritage Marketing
  • Tourism Representation
  • Destination Marketing
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Dr. Noor Suhaila Yusof

Position: Senior Lecturer,
Contact: nsuhaila@uum.edu.my

Areas of Expertise:

  • Muslim-Friendly Tourism and Hospitality

  • Destination Image

  • Internet Marketing

Research Interests:

  • Muslim-Friendly Tourism: Developing frameworks and policies to enhance Muslim-friendly tourism and hospitality services.

  • Destination Image: Studying the formation and perception of destination images, particularly for Muslim-friendly destinations.

  • Internet Marketing: Exploring the role of digital marketing in promoting tourism destinations.