Meet Our Distinguished Tourism Expert at the School of Tourism, Hospitality, and Event Management (STHEM), Universiti Utara Malaysia, 

is renowned for their extensive knowledge and diverse expertise in the field. With a strong commitment to advancing the tourism industry, they specialize in:

• Sustainable Tourism: Advocating for eco-friendly practices and responsible travel to ensure the longevity of natural and cultural resources.
• Destination Management: Enhancing visitor experiences while preserving the integrity of local cultures and environments.
• Cultural Heritage: Promoting and safeguarding the rich cultural assets of various destinations.
• Tourism Marketing: Crafting innovative strategies to attract and engage tourists, boosting local economies