Adjunct Fellow at the School of Tourism, Hospitality and Event Management (STHEM) Mr Hishamuddin Mustafa is currently the Director of Malaysia Tourism, based in Medan, Indonesia, since September 30th,2019. He was appointed as STHEM's Adjunct fellow since 2019 and has since attended programs in collaboration with UUM. His vast knowledge and experience in the marketing and promotion of Visit Malaysia Year campaign is significant to STHEM and has ever since presenting talks and sharing his experience with the students. Furthermore, Mr Hishamuddin is not a stranger to the university community and has been invited by various higher education institutions across Malaysia to share his knowledge on edu-tourism, tourism marketing and promotion.